We absolutely love customer profiling! Any website, intranet or mobile website is a communication with the visitor. Just like a real-life discussion, knowing who it is that you are talking to can change everything from what you say to the person, to how you say it and how they do things.

Customer profiling helps you get to know your customers

We carry out detailed profiling surveys from doing research, both within your business, to running email surveys and competitions, and finally presenting you with a breakdown of the personalities behind the mice that use your website. This is an invaluable design resource.

We offer:

• Analysis of websites, call centre records and other interactions with customers to determine preliminary customer profiles
• Industry research to determine potential profiles
• Definition of  profile specifications for testing with customers
• Email, website and mobile campaigns to verify the assumed customer profiles
• Campaign analysis
• Customer profiling reports and recommendations
• Design and development of profiling mechanisms for websites, intranets and potentially mobile devices
• Customising of digital content based on established customer profiles

Meet your customers. Find out how customer profiling can help your company.