love hate social media
Once again social media has amazed me this week. Here’s what happened: Someone friended me on Facebook that I haven’t seen for 30 odd years. I can’t believe how old she looks and realised that goes for me too. I finally got around to updating my LinkedIn profile, and now have a meeting with someone that I should have called months ago. My wife has gotten a number of orders for her business and a new export contact through her involvement in Facebook. A potential client knows he needs to have social media as part of his business but is unsure why or how. After being very active on Twitter personally, I finally bite the bullet and set up a profile for my business. Grudgingly, it already somehow feels a lot less fun. Another client is happy for his business to engage in social media, but is very concerned about his personal privacy in the process. I look at another client’s web logs and can’t ignore the simple fact that Search Engine Optimisation (SEO) outperforms their social media efforts at a rate of 10 to 1. Although, it shouldn’t be, the SEO has almost no monthly cost but the social media has very real costs to their business. I find 3 new brilliant bands through friends on Twitter and LastFM. I’m meeting friends later for drinks that I met through Twitter. 10. I get irritated by 3 companies who are using social media in very blatant, facile and self-serving ways. I’ll remember who they are and try and use their competitors. I write a post about social media. Once again, I can’t help but be astounded how polarised I feel about this phenomenon. Personally I’m an avid user of social media but find myself having many reservations about its role in business. If a friend or family member asks for advice on social media I gush on all the things they should and can do, if a client asks about social media I gush on all the things they should be careful of. For me the debate on social media’s role in business is still very much open.