Use website analysis to uncover the strengths and weaknesses of your existing website, intranet or web application. Especially if you want to focus your maintenance efforts or inform a redesign process.

Website analysis can help

All of your existing interactions with customers or users can be an invaluable resource for understanding how well your website, web application or intranet is performing. Call-centre transcripts, web logs, staff experience and even competitor websites can give you a fantastic insight as to how well your current solution is meeting peoples’ needs.

We are skilled at gathering, analysing and making recommendations based on whatever data you have at hand. Our web analysis offer includes:

• User requirements surveys carried out through user testing, focus groups and email surveys.
• Web log analysis to uncover how people are actually using your solution
• Finding patterns and trends in existing data to understand what people want to accomplish on your website, intranet or web application.
• Competitor analysis to give an idea of how other organisations are solving similar problems, and what standards for good practice have been set.
• Expert analysis that draws on our 37 years of experieince to give you an unbiased opinion of how what you are getting wrong (and right).

All this can inform any work you might be planning. Identifying the strengths and weaknesses of your current solution will ensure that you do not waste time and resources improving the wrong areas of the interfaces.

Website analysis is the first step …